CANADA GOOSE

Canada Goose is being repositioned from a luxury winter clothing brand to a functional one.

Don’t just be seen in it; wear it to explore the outdoors.

ORIGINAL LOGO

Their logo is an iconic symbol that’s sewn onto all of their products. We’re altering it by changing them into activities done in the wintertime. Whether it’s a big feat or a small accomplishment, you can earn a patch just by stepping outside.

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ACTIVITY PATCHES 

PRINT

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SOCIAL

The new patches will be promoted on Instagram.

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WEBSITE

After you’ve conquered the cold, unlock access to the patches on the Canada Goose website.

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After you pick your patch, submit a photo of you doing that activity to unlock purchase access.

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SOCIAL

Instagram highlight reel shows off all the Canada Goose winter warriors earning their badges.

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AD: Sabrina Cavanagh
CW: Itzel Guzman