No one has ever finished a full tube of ChapStick. Ever.
It’s always suspiciously missing right when you need it. But where does it go? Another dimension, abducted by aliens, something more sinister? We may never know. The following serves as a brand awareness campaign highlighting this universal insight.
No one will know these pieces of information are coming from ChapStick.
YOUTUBE - VIRAL VIDEOS
Clips of vanishing ChapStick will be leaked and picked up by influential YouTubers.
OOH POSTERS (TEASERS)
Posters detailing instances where ChapStick disappeared paranormally appear across several major cities. A number on the posters would direct callers to a hotline where they could report their own lost ChapStick.