THE WEATHER CHANNEL

The Weather Channel ensures that you'll never be caught off guard by what's coming.

No surprises.

HIDEOUT HUBS

The hideout hubs are convenient pop-up stores located in big cities with heavy foot traffic. In winter months, the hub is heated, offers warm drinks and sells products needed in the cold. In summer months, the hub is air conditioned, offers cold drinks and sells products needed in the heat.

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OOH

Located ahead of the hubs and encourage pedestrians to visit.

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MINI HUBS

The motion-activated mini hub serves as a brief escape from rain.

RAIN ACTIVATED SIDEWALK

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WINTER HUB MERCH

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SUMMER HUB MERCH

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AD: Sabrina Cavanagh & Patrick Martin
CW:
Megan Springer