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FOSSIL
If a paleontologist dug you up in a thousand years, what would they conclude about your life?
Would a rose gold timepiece around your dusty wrist indicate a life of kicking corporate ass?
Would your smartwatch suggest a life of good vibrations?
If you're going to be a fossil one day, be one worth talking about.
OOH










PACKAGING

AD: Sabrina Cavanagh & Hannah Newsome
CW: Nick Beussink
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