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CARMAX
People go nuts trying to preserve the flawless condition of a brand new car, but we're letting them know that Carmax's used cars are so pristine, they'll want to take crazy care of them, too.
STRATEGICALLY PLACED OOH
This one (below) is backward so that it can be read properly through your mirrors when backing in.
DIRECT MAILER
NEW (TO YOU) CAR SWAG
We'll rebrand car freshners, bumper stickers and floor mats that customers will get with their new used car.
AD: Sabrina Cavanagh
CW: Kelly Azbell
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