CARMAX

People go nuts trying to preserve the flawless condition of a brand new car, but we're letting them know that Carmax's used cars are so pristine, they'll want to take crazy care of them, too.

STRATEGICALLY PLACED OOH

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This one (below) is backward so that it can be read properly through your mirrors when backing in.

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DIRECT MAILER

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NEW (TO YOU) CAR SWAG

We'll rebrand car freshners, bumper stickers and floor mats that customers will get with their new used car. 

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AD: Sabrina Cavanagh
CW: Kelly Azbell